Add clear horizontal navigation menus so customers can find products easily.

Create a clean footer menu with links to key pages like About, Returns, and Contact.

They not only help users find exactly what they're looking for, but also inspire them with new ideas and interests they might not have considered.

Write a clear, bold headline that tells customers what the product is.

Clear and informative product descriptions are often exactly what online shoppers need, especially when comparing options. In categories like tech, detailed specifications and key features play a crucial role in decision-making.

Take Amazon, for example: they consistently showcase all the essential product details, helping shoppers make confident, informed choices.

Your product title should instantly tell both customers and search engines what the product is. Avoid jargon, keep it simple, and include important keywords a shopper might use when searching.

Some customers prefer to wait before buying—offering a wish list helps them save items for later.

Show shipping costs and delivery times clearly before checkout.

Use sticky "Add to Cart" button for easy purchasing.

Ensure that the CTA button is above the fold.

Highlight your customer service phone number above the fold.

"Include 3–5 high-quality images, such as a clean white background shot, one showing the product in use, and another that highlights its key benefits. Add a short demo video to bring the product to life and showcase how it works or looks in real life.

To enhance customer confidence, display logos, badges, or awards from trusted brands, and enable a zoom function for detailed close-ups. This allows customers to fully appreciate the product and helps build trust at every step of their buying journey."

Highlight free shipping with an icon.

Showcase reviews and ratings from trusted platforms, and pin the best customer reviews at the top of your product page to boost credibility and trust.

Bring your quality guarantee to life with authentic testimonials—whether it's video reviews or before-and-after photos that show real results. Strengthen trust by showcasing logos from well-known publications or events that back your brand. To make customers feel even more confident, place an FAQ section right below your social proof, giving quick, reassuring answers to common questions.

Offer upsell and cross-sell bundles to boost order value, and highlight related or recommended products to encourage customers to add more to their cart.

Strong incentives like discounts, BOGO deals, or free shipping over a set amount can drive more sales and boost order value.

Use urgency/scarcity (e.g., "Only 3 left").

Add an email signup form (with a discount if possible) to grow your list. Email newsletters help stay in touch with customers and build a loyal following.

Offer Point system for repeat purchases to incentivise repurchase.